Not everything we make has a price tag. The Creator Beanie goes to the people actually building this with us — creators, collaborators, the ones putting in work.
Short for something you already guessed
YUF BRAND
Everyday ingratitude.
Sketches and quality apparel
Sketch 01 — Rate & Tip
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“...you ungrateful f—”
Delivery bag breaks apart on the porch. Phone buzzes: rate your driver.
Sketch 02 — The Exit Interview
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“WHO'S THE YUF?”
A year of dinners. One walkout. You be the judge — comment your vote.
Sketch 03 — Open Door Policy
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“...you're welcome, I guess”
Held the door for six people in a row. Fifth one didn't even look up.
Creator beanie
Not for sale
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About
Dedicated to the ungrateful
Civilization has officially hit peak ungrateful. YUF was born to mark the occasion. We didn't build this brand to fix ungrateful. We built it to name it. YUF exists because you already know exactly who you're thinking of right now — and honestly, so do we. If you’re here you’re already one of us.